In this day and age of relentless social media, emails and Google Adwords, you would be forgiven for thinking that digital marketing IS marketing. Nothing is worth doing unless it is in a digital format. Well, the irony is that whilst most people think that focusing entirely on digital campaigns presents you with a real … Read more
If your company has been moving along quite nicely since you started but you now want to implement strategies for growth, the prospect of doubling in size will no doubt be appealing. While SME growth is top of many a business owner’s agendas, there are a number of factors to take into consideration however. These … Read more
If you run a business and are looking at ways to engage staff, keep customers and create some of healthy and enjoyable competition, then gamification might be just the thing you are looking for. Essentially, gamification rewards users for taking positive actions. We all like to be rewarded for being ‘good’ and this makes everything … Read more
Responding to customers on social media can be an obstacle for even the most savvy social media expert. Even the Prime Minister summed up – in his own eloquent way – the problems we can all face on social media. “The trouble with Twitter, the instantness of it – too many tweets might make a … Read more
In today’s constantly connected world, customer engagement through excellent customer service is key for many businesses. One wrong move, and your customer can be all over social media complaining about your service. In fact, 76% of consumers say they view customer service as the ‘true test’ of how much a company values them. Customers expect … Read more
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