CATEGORY

Marketing

A 3 Step Guide To Building Your Email List The Easy Way

With all the social networks out there and potential for follows, likes and connections, you would be forgiven for forgetting the importance of your email list. Unlike on a social network, anyone on your own email list is part of your data, within your control and not at the whim of any other external provider. […]

Why Build an Email Marketing List? Two Game Changers

According to the Direct Marketing Association’s latest report, email continues to be the highest-performing marketing channel out there. Now 98% of emails sent are successfully delivered compared to 87% just 7 years ago. The technology has moved on and improved. But, most importantly, marketers surveyed in recent research by the DMA continue to rate email as the highest-performing […]

How to Write a Newsletter that Converts

Any successful newsletter has a number of important components which are all designed to engage readers and encourage conversions. Getting it right requires attention to detail as well as a pretty good idea of what your subscribers are looking for. From including your logo to choosing the right images and that all-important call to action, […]