Learn The Scientific Truth Of How To (Really) Boost Your Productivity

There is a common myth in our society that is so part of the norm and accepted as truth that it barely ever gets challenged. It is the idea that “the more you work, the more you produce” or “the faster you work, the better”. There is a whole range of myths around productivity that … Read more

9 Unbelievable Benefits of A Virtual Assistant

When growing your business, the time will inevitably come when you have to think about adding to your team. This can involve job adverts, shortlisting, interviewing and then selecting the right candidate. A process which can go one for some time. What if there was another way? Well, there is. Hiring a virtual assistant allows … Read more

How to Find A Virtual Assistant Who Fits Your Needs

There comes a time in any businesses development when a decision needs to be made about growing. Is it time to hire new team members to help the company develop? It is often quite a big commitment. One of the most cost-effective, time-saving and flexible ways to grow is to hire a Virtual Assistant. They … Read more

How to Get A Virtual Assistant That Works For You

The sales are coming in, your work is mounting but you are struggling to find the time to fit it all in. What do you do next? Hire some help of course. When your time is being squeezed you need to generate some more hours by passing off those tasks that are not income generating. … Read more

7 Essential Hacks To Increase Your Productivity

As someone who is running a business, your time is your most valuable asset. Making sure you make the most of your schedule is essential to your success and your bottom line. The only problem is you are so limited in the time you have. It can be a little overwhelming when you think about … Read more

Virtalent: The Story Behind Our Name

Our team often get asked why we are called “Virtalent” or even, “how do I pronounce it?”. Today I wanted to explain the meaning and relevance of our brand name to our mission as a company in the Virtual Assistant industry. Names have been around since the times of the cavemen as a way to categorise … Read more

How “Successful” People Cope with Stress

Any business owner will tell you that one of the major challenges they face is getting the right work life balance and learning to cope with stress. For any business owner there are a hundred and one different things to do – organising staff, products and services to get out to customers, marketing strategies to implement, networks … Read more

Double Your Size: Our Top Tips for SME Growth

If your company has been moving along quite nicely since you started but you now want to implement strategies for growth, the prospect of doubling in size will no doubt be appealing. While SME growth is top of many a business owner’s agendas, there are a number of factors to take into consideration however. These … Read more

Under The Spotlight: Karina Melvin, Artful Eating

Each month we showcase some of the fantastic stories our community of business owners and professionals have to share.

Over the past month or two, the team at Virtalent have been working intensively to support Karina Melvin, Founder of Artful Eating, who recently signed up to use the Virtalent platform. Over this period we are proud to have been able to accommodate all of her requests and truly support her in bringing her new course to market.

Karina has kindly taken the time out of her very busy schedule to participate in this exclusive video interview to give you a brief overview of her amazing new course and how we have been able to help her along the way. Enjoy!

Please introduce yourself and your business

I’m a psychologist and the creator of Artful Eating, which is an online programme to help people lose weight without dieting. It looks at the cause of people’s problems, their psychological struggles with food and their body. Its about changing your relationship with food and feeling good in yourself!

What does a typical day look like for you?

I have my online programme but I also run a clinic here in Dublin, Sandymount Psychotherapy Clinic. I also write and am studying for a PhD in the School of Medicine. I have lots of different things going on so I don’t really have a typical day, but usually its dealing with emails, engaging in the different strands of my work, studying, working with clients and developing my online business. Oh, and also walking the dogs!

Why did you choose to work in your industry?

I chose to work in this industry because I’ve always had a desire to help people. I guess for me this is very much a vocation and setting up the online programme was a continuation of that. The idea behind Artful Eating was an opportunity to help more people get the message out there that you don’t need to diet, you don’t need to restrict the food that you eat, that you can enjoy food and you can still have the body that you desire. This is how I ended up working online, which was a really steep learning curve because I am not the most technically advanced person! It was such a struggle for a long time because everything seems so insurmountable at first, but when you have a team like Virtalent a solution is a simple email away. They have the skills there at your disposal.

What has been the biggest challenge since starting the business?

Moving from being a therapist and being caught up in theory, as opposed to the practical application of WordPress or MailChimp or any of these wonderful tools that are necessary for an online business, there was a very steep learning curve. Initially I tried to do everything myself but it just took so much longer. I suppose its about how you value your time – time is of a premium.

What is your ultimate goal for your business?

That’s a great question! My ultimate goal is to help people feel more comfortable in their bodies, to help people enjoy food and to help emancipate people from dieting and strict regimes that aren’t serving them. So that’s my ultimate goal. Its so helpful to have that purpose because I think otherwise I’d lose it sometimes simply because there’s so much involved in an online business. I’ve no desire to have a massive enterprise. I’m an entrepreneur, but number one I’m a psychologist and a psychotherapist. That’s my mission, so the business side of things online is all about reaching more people and helping more people. I’m not interested in running a business per se; I’m more interested in doing my work, so having Virtalent there to step in and do the things that I can’t do, I don’t know how to do or don’t have the time to do is really incredible.

How did you hear about Virtalent?

My husband! My husband saw me tearing my hair out one day. He recognised that I needed the help but also that I didn’t want to hire someone full-time. Fortunately, he had come across Virtalent in a newspaper. Admittedly, I was wary as I had used other virtual assistant platforms before and really had found them lacking. Fortunately when I started working with Sam, Ellie, Alex and the rest of their team I quickly realised they were very helpful and supportive.

The Guide to Ultimate Productivity

Running a small business can be extremely difficult. Some days you can feel “on top of the world”, with everything going exactly to plan and you feeling highly effective in your role as a Company Director, whereas others can leave you feeling constantly distracted and like things aren’t working out as you hoped. Most of us … Read more