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Too often businesses mistake content (e.g. blogging) as a traffic generation tool in itself when in fact it isn’t. If you write a blog and let it sit there, it is very unlikely to do anything. Even if you email it out once, post it twice on social media, that is not enough. This hope […]
How To Use The Science Of Decision Making To Boost Your Marketing
There is no denying that the art of marketing is not exactly a clear path. We try so many methods and strategies to find the right formula. It can be daunting and often overwhelming to make the right choice for you and your business. The difficulty is trying to understand what your potential customer will […]
7 Critical Elements Of A Business Website (That Others Ignore!)
As a business, you can’t ignore the impact of a great website. In this day and age, any new client or customer is almost certainly going to go straight to the web to see what you are about. They will learn about who you are, what you do and what you can do for them […]
Content Marketing Strategy : A Beginner’s Guide
A content marketing strategy is more important for businesses now than ever before. But, why is this I hear you ask? Well, according to Content Marketing Institute, 70% of B2B marketers are creating more content now than ever before. We’ve listed our top tips to begin creating your content marketing strategy. Why does a content marketing […]
Learning About Effective Marketing From Your Competitors
While it might seem sensible to put your nose to the grindstone and keep going no matter what, stepping back and taking a look at your competitors and what they are up to can be extremely beneficial. If you want to learn what effective marketing is in your industry or sector, then borrowing a few […]
The Importance of Having a Business Mentor
The importance of having a business mentor cannot be underestimated. Most successful businessmen and women will readily admit they would not have got where they are today without good advice and support. A mentor provides more than just helpful tips. They get to know you deep down and can guide you through difficult times to […]
Gamification In Business
If you run a business and are looking at ways to engage staff, keep customers and create some of healthy and enjoyable competition, then gamification might be just the thing you are looking for. Essentially, gamification rewards users for taking positive actions. We all like to be rewarded for being ‘good’ and this makes everything […]