A SmartPA Alternative
That You Can Really Count On

Transparency equals trust: enjoy our unique matching process, a fully vetted Virtual PA and 5* support from Virtalent HQ.


A typical Virtalent EA has had a 15-year career at KPMG, IBM and more.


From lastminute.com to Marco Pierre White, we’re leant on by 1000s of top execs.


Rolled hours, holiday cover and no lock-in – Virtalent gives you more.


Tell us who you need and we’ll carefully handpick the best Virtalent VA for you.


From a client portal to G Suite access, we have all the remote tools you need.


We’ll give you a dedicated Client Success Manager at Virtalent HQ.

See Why Karina Chose Virtalent

Karina explains “I’d tried other Virtual Assistant systems before and really found them lacking. But when I found the Virtalent team, it just ‘clicked’!”

100% Focused On Your Success

Growing a business is a real challenge. We get it. It’s tricky to balance working on your business with working in it. But, hey, that’s why you’re looking to hire a VA… right?

So, unlike SmartPA, Virtalent isn’t a global franchise – we’re 100% focused on supporting businesses like yours, not on launching ones.

In fact, a Virtalent VA is also always meticulously assessed. They’ve been background-checked, reference-checked, interviewed and met our strict hiring criteria, all without paying us a penny for the privilege.

Perhaps that’s why – at Virtalent – less than 2% make the cut!

Get Paired With The Smartest PA

Like peanut butter and jam, or Mario and Luigi, some things just… work.

We pride ourselves on our uncanny ability to pair the needs of you and your business, with a Virtalent VA that will have you – maybe quite literally – jumping for joy.

Whether that’s a tenacious gatekeeper, an Excel enthusiast or a Xero hero, just tell us what you need from us and we’ll work our magic – you’ll get our handpicked recommendation in your inbox within 24 hours, before you get to say hello.

Virtalent Gives You More

At Virtalent, you’ll get a flexible monthly plan with transparent pricing, no lock-in and automatically rolled hours.

We’ll match you with a premium quality, UK-based VA, overseen by your dedicated Client Success Manager at Virtalent HQ. You’ll benefit from 24/7 access to our client dashboard and holiday cover at no extra cost to you… the list goes on.

It’s easy to see why businesses are switching from SmartPA to Virtalent.

Our Handpicked Team

Work smarter - pick our handpicked team ahead of SmartPA.

Your FAQs

Explore how Virtalent makes a Smart PA alternative.


Virtalent is not affiliated with SmartPA – we’re a very different alternative.

  • SmartPA is a franchise, with franchisees based in multiple countries across the world.
  • Their franchisees pay SmartPA both setup and ongoing fees.
  • No hiring criteria is published online or mentioned in any literature available.
  • Terms of engagement are different from Virtalent – hours do not roll over and contract terms are more extensive, for example.

Any information included in this webpage can be found at the SmartPA website (smart-pa.com) or their UK franchisee website (smartpapartnership.com/uk). It can also be verified with SmartPA directly.

If you believe this article contains incorrect information, please do contact us so we can review your comments and make any adjustments needed.


As well as winning several industry awards and being regularly featured in the national press – whether that’s Cosmo Magazine, BBC News or The Telegraph – the reputation we’ve earned from our customers speak for itself.

You’ll find 100% verified 5-star customer feedback on our official Reviews page here.

Head over to Google and you’ll also find alternative results from the likes of VA industry website, Virtual Assistant Assistant.

If you want to get to know the stories behind these reviews, head over to our customer Success Stories.

Success stories


At Virtalent, we put people first. That means your needs and those of our talented team of Virtual Assistants are always at the forefront of our minds.

And our people-powered approach means we do things differently from our competitors.

We don’t work as a franchise, for starters.

Like many industries, there is far more supply than there is demand – that’s to say there are far more VAs looking to work in the industry worldwide than we could ever hire. It would be easy to focus our attention here.

Yet, instead of earning our keep from fees and ongoing commissions from new franchisees, we focus on tackling the demand side: we focus on you.

We’re helping business owners and busy professionals to not only save time, but to feel re-energised, better able to focus and focus on reaching their goals as a result.

That means we only get paid if we solve real problems and continue to solve them effectively for you.

That mission – to be the very best Virtual Assistant service in the UK – is shown throughout our unique matching process, the 5* support from your Virtalent Client Success Manager, the proper holiday cover, the rolled hours, the premium quality, 100% vetted team members, the great value rates… and much, much more.

Why Virtalent?


If you agree we’d make a great SmartPA alternative, you can book a 20-minute phone call directly into our diary.

This conversation helps us explore what you do, what you need help with and how we might be able to help you. We’ll also take a note of any important details we would need, if you did want us to match you with a Virtual PA at Virtalent.

If so, you’ll get a proposal from us within 24 hours and can speak directly to the Virtalent PA we’ve recommended you work with before making your decision. Simple!

Book A Free 1:1 Consultation Call



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