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5 Old Marketing Methods That Still Work cover

5 Old Marketing Methods That Still Work

In this day and age of relentless social media, emails and Google Adwords, you would be forgiven for thinking that digital marketing IS marketing. Nothing is worth doing unless it is in a digital format. Well, the irony is that whilst most people think that focusing entirely on digital campaigns presents you with a real […]

by Annabel Watters

7 Critical Elements Of A Business Website (That Others Ignore!) cover

7 Critical Elements Of A Business Website (That Others Ignore!)

As a business, you can’t ignore the impact of a great website. In this day and age, any new client or customer is almost certainly going to go straight to the web to see what you are about. They will learn about who you are, what you do and what you can do for them […]

by Annabel Watters

4 Simple Questions To Create Your Ideal Customer Profile

As a business, you would be nowhere without customers. They are your lifeblood. It is curious then that so many businesses ignore one of the most important aspects of marketing; knowing who your customer actually is. Building an ideal customer profile is a fundamental step in the marketing process. It informs what you write, the […]

by Annabel Watters

6 Simple Steps To Build A Marketing Campaign cover

6 Simple Steps To Build A Marketing Campaign

As a business owner, you have to be prepared to wear many different hats. You have to be a salesperson, a motivator and an accountant. You are required to have a handle across so many disciplines. One of the most important areas is marketing. Understanding how to build a marketing campaign is an essential skill […]

by Annabel Watters

How To Use Feedback To Grow Your Business Online cover

How To Use Feedback To Grow Your Business Online

As a business owner, it is important to always have the customers wants and needs at the forefront of your mind. Given that they are the people who use your products, they are the single most important aspect of your business. It is their money and continued support that allows you to grow. It is […]

by Annabel Watters

Grow Your Coaching Business: Our Top 10 Tips cover

Grow Your Coaching Business: Our Top 10 Tips

Coaching is fast becoming one of the most sought after services in business. It has gone from near obscurity to being on the mind of even the most traditional companies. With this growth comes competition. There are coaches popping up left and right, you can’t go on LinkedIN without coming across one or two coaches […]

by Annabel Watters

Why Build an Email Marketing List? Two Game Changers cover

Why Build an Email Marketing List? Two Game Changers

According to the Direct Marketing Association’s latest report, email continues to be the highest-performing marketing channel out there. Now 98% of emails sent are successfully delivered compared to 87% just 7 years ago. The technology has moved on and improved. But, most importantly, marketers surveyed in recent research by the DMA continue to rate email […]

by Annabel Watters

Content Marketing Strategy : A Beginner’s Guide cover

Content Marketing Strategy : A Beginner’s Guide

A content marketing strategy is more important for businesses now than ever before. But, why is this I hear you ask? Well, according to Content Marketing Institute, 70% of B2B marketers are creating more content now than ever before. We’ve listed our top tips to begin creating your content marketing strategy. Why does a content marketing […]

by Annabel Watters

Virtalent: The Story Behind Our Name

Our team often get asked why we are called “Virtalent” or even, “how do I pronounce it?”. Today I wanted to explain the meaning and relevance of our brand name to our mission as a company in the Virtual Assistant industry. Names have been around since the times of the cavemen as a way to […]

by Sam Wilson

Master Google Analytics Today! cover

Master Google Analytics Today!

Google Analytics is a software tool that website owners can use to track their traffic and find out how visitors interact with their site. It is free for the basic version, which has more than enough features for the average business owner to need. Unfortunately most of us don’t realise just how powerful the information […]

by Sam Wilson