Responsible Marketing and Public Relations Policy

Introduction 
Our Responsible Marketing and Public Relations Policy outline our commitment to responsible ethical, customer-centric, and effective sales and marketing practices. This policy serves as a guide to ensure that our sales and marketing efforts align with our organisational values, respect the rights of customers, and adhere to relevant laws and regulations. 

Scope and Governance
This policy applies to all audiences, and all our employees, especially those involved in marketing and public relations are responsible for upholding this policy, while the senior management is responsible for ensuring the day-to-day compliance with this policy and investigating reports of any concerns. 

This policy will be communicated to all relevant employees during onboarding and annual training. It will also be accessible via our website, team app and G Drive.

The Board of Directors retain the overall responsibility for reviewing this policy regularly and approving any updates to ensure continued compliance with relevant legislations.

Ethical Sales and Marketing Principles   

A. Transparency:   

• All sales and marketing materials, including advertising, promotions, and service descriptions or any social and environmental claims, should be precise, verifiable, proportional, accurate, clear, truthful and transparent. 
• Customers should have access to truthful and complete information to make informed purchasing decisions.   

• We should only make precise, verifiable, and substantiated claims based on reliable data.  

• We are committed to remaining truthful, transparent, and accountable about the social and environmental impacts of our operations, both positive and negative.  

• We are committed to following ethical guidelines in all our marketing, especially if using sensitive marketing and public relations practices.  

B. Data Protection and Customer Privacy:  

• We respect the privacy of customers and their personal data. All customer information should be handled in accordance with applicable data protection laws.  

• Customers must provide informed consent for any data collection, processing, or marketing activities.  

• All email lists and marketing strategies are GDPR compliant.  

C. Fair Competition:  

• We are committed to fair competition. Sales and marketing efforts will not involve misleading statements, false claims, or unfair practices.  

• We will not engage in activities that harm competitors or engage in anti-competitive behaviour.   

D. Anti-Spam & Unsolicited Contacts:  

• We will not engage in spamming practices, including sending unsolicited emails or messages to individuals who have not explicitly consented to receive such communications.  

• We will respect customers’ preferences regarding marketing communication channels and frequency.  

Compliance & Consequences 
Non-compliance with this policy may result in corrective actions in accordance with our policies and procedures. Consequences may include additional training, performance evaluations, or other appropriate measures, including disciplinary action, depending on the nature and severity of the violation. 

Any breach of these principles, whether identified internally or by an external stakeholder, can be reported and addressed through our Grievance Procedure (available on our website). 

Policy Review 
This policy will be communicated to all employees and will be available for them to access at any time. The policy will be reviewed annually or more frequently if necessary. Updates or changes to this policy will be communicated to all relevant personnel to ensure continued adherence to sales and marketing guidelines.   

  

Approved on behalf of the Board of Directors by: 

Name: Angie Driver
Role:  Business Manager

Signature:

Angie Driver

Date: 24.07.2026