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How to Write a Newsletter that Converts cover
How to Write a Newsletter that Converts

Any successful newsletter has a number of important components which are all designed to engage readers and encourage conversions. Getting it right requires attention to detail as well as a pretty good idea of what your subscribers are looking for. From including your logo to choosing the right images and that all-important call to action, […]
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by Sam Wilson
How “Successful” People Cope with Stress cover
How “Successful” People Cope with Stress

Any business owner will tell you that one of the major challenges they face is getting the right work life balance and learning to cope with stress. For any business owner there are a hundred and one different things to do – organising staff, products and services to get out to customers, marketing strategies to […]
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by Sam Wilson
The Continued Importance of Sustainability in Business cover
The Continued Importance of Sustainability in Business

The notion of large corporations making up the rules as they go along and turning into hungry, money making machines at the beck and call of shareholders is far removed from the experience of most companies. Sustainability in business has become ever more important over the last couple of decades and has been accompanied by […]
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by Sam Wilson
Double Your Size: Our Top Tips for SME Growth cover
Double Your Size: Our Top Tips for SME Growth

If your company has been moving along quite nicely since you started but you now want to implement strategies for growth, the prospect of doubling in size will no doubt be appealing. While SME growth is top of many a business owner’s agendas, there are a number of factors to take into consideration however. These […]
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by Sam Wilson
How To Grow Your Business In The Next 5 Years cover
How To Grow Your Business In The Next 5 Years

Taking a small business to the next level is the ambition of most entrepreneurs. Some businesses start up and stay at the same level, often because the owner wants it to remain manageable, while others suddenly begin to blossom and turn into large corporations because there is a drive to make it so. If you […]
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by Sam Wilson
Learning About Effective Marketing From Your Competitors cover
Learning About Effective Marketing From Your Competitors

While it might seem sensible to put your nose to the grindstone and keep going no matter what, stepping back and taking a look at your competitors and what they are up to can be extremely beneficial. If you want to learn what effective marketing is in your industry or sector, then borrowing a few […]
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by Sam Wilson
Under The Spotlight: Karina Melvin, Artful Eating cover
Under The Spotlight: Karina Melvin, Artful Eating

Each month we showcase some of the fantastic stories our community of business owners and professionals have to share. Over the past month or two, the team at Virtalent have been working intensively to support Karina Melvin, Founder of Artful Eating, who recently signed up to use the Virtalent platform. Over this period we are […]
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by Sam Wilson
The Importance of Having a Business Mentor cover
The Importance of Having a Business Mentor

The importance of having a business mentor cannot be underestimated. Most successful businessmen and women will readily admit they would not have got where they are today without good advice and support. A mentor provides more than just helpful tips. They get to know you deep down and can guide you through difficult times to […]
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by Sam Wilson
Why It’s Important to Measure Performance in Business cover
Why It’s Important to Measure Performance in Business

If you don’t measure performance in business and measure it correctly, the chances are you won’t be able to create the kind of infrastructure that drives you forward and leads to success. While it’s not the only thing that is vital to business success – the drive and enthusiasm of team members being less easy […]
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by Sam Wilson
Meditation for Entrepreneurs: Why Virtalent Loves It cover
Meditation for Entrepreneurs: Why Virtalent Loves It

Entrepreneurs lead busy lives. Fact. Starting up businesses, getting ideas off the ground and putting in the hard yards to succeed is all part and parcel of the entrepreneurial calling. If you’re finding it all a bit too much, taking some time out from the maelstrom of running a business can be useful, allowing you […]
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by Sam Wilson