Looking for digital marketing ideas for small businesses? Great idea. Because we all live digital lives these days, spending roughly 6 hours a day online. For more than half of that we are glued to a device of some sort. As a small business this offers great potential. But your resources are limited so it’s … Read more
You’ve started your new business and you are excited to grow it into the vision of brilliance you’ve always dreamed of. Whether you’re just starting out or have been going for a while, you’re bound to have a few questions about certain aspects of your growing business. One of those questions may be about the … Read more
Social media. Love it or hate it, it’s an important part of the marketing strategy for most businesses. Today, the world has over 3 billion internet users and a staggering 2 billion of them have active social media accounts. So you can’t really afford to ignore it. But with so many different social media sites … Read more
So you’ve done it. You’ve started your own business. And things are going… well they’re going OK. But now you’re ready to kick it up notch. How though? Well, one of the things you need to do is get yourself a killer marketing strategy. ‘Yes! A marketing strategy! Let’s do it!’ I hear you cry. … Read more
Too often businesses mistake content (e.g. blogging) as a traffic generation tool in itself when in fact it isn’t. If you write a blog and let it sit there, it is very unlikely to do anything. Even if you email it out once, post it twice on social media, that is not enough. This hope … Read more
With all the social networks out there and potential for follows, likes and connections, you would be forgiven for forgetting the importance of your email list. Unlike on a social network, anyone on your own email list is part of your data, within your control and not at the whim of any other external provider. … Read more
There is no denying that the art of marketing is not exactly a clear path. We try so many methods and strategies to find the right formula. It can be daunting and often overwhelming to make the right choice for you and your business. The difficulty is trying to understand what your potential customer will … Read more
In this day and age of relentless social media, emails and Google Adwords, you would be forgiven for thinking that digital marketing IS marketing. Nothing is worth doing unless it is in a digital format. Well, the irony is that whilst most people think that focusing entirely on digital campaigns presents you with a real … Read more
As a business, you can’t ignore the impact of a great website. In this day and age, any new client or customer is almost certainly going to go straight to the web to see what you are about. They will learn about who you are, what you do and what you can do for them … Read more
As a business, you would be nowhere without customers. They are your lifeblood. It is curious then that so many businesses ignore one of the most important aspects of marketing; knowing who your customer actually is. Building an ideal customer profile is a fundamental step in the marketing process. It informs what you write, the … Read more
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