Marketing
Feb 10, 2025
Maxine H
Success lies at the heart of every business decision, whether for a new venture or an established enterprise. As businesses work to sustain or accelerate growth, questions inevitably arise. A common focus is on marketing strategies, particularly the possibilities and…....
Marketing
Jun 25, 2024
Danielle Jones
Content marketing is a business strategy centred around creating high-quality content to attract customers. While almost all businesses create content as part of marketing, content marketing is a more strategic approach that requires a more detailed planning stage to bring…....
Marketing
Technology
Dec 20, 2023
Danielle Jones
A new year means new trends across the world, especially in marketing. From the Pantone Colour of the Year 2024 (it’s Peach Fuzz, by the way) to the latest release from the tech world, everybody is rolling out a shiny…....
Marketing
Dec 05, 2023
Danielle Jones
If you have done any bit of marketing as a business owner, it’s more than likely you would have at least heard the term Search Engine Optimisation, or SEO, at least once. SEO is a catch-all term for actions taken…....
Marketing
Mar 31, 2023
Danielle Jones
Social media is a part of our everyday lives, and this is also the case for small businesses. Whereas in the past, marketing would have involved things such as advertising in a newspaper, leaflet drops, or simple word-of-mouth, now it's…....
Marketing
Outsourcing & VAs
Mar 24, 2023
Danielle Jones
As a business owner being in charge means that you often need to be able to juggle multiple responsibilities simultaneously. While it’s typical in business, this can sometimes make you feel a bit spread thin with your time and attention.…....
Marketing
Mar 02, 2023
Danielle Jones
What is a Marketing Strategy? Wikipedia defines it as; “an organisation's promotional efforts to allocate scarce resources across a wide range of platforms and channels to increase sales and achieve sustainable competitive advantage within its corresponding market” Supercharge Your Business…....
Marketing
Mar 01, 2023
Danielle Jones
If you are starting to market your business, the whole thing can seem overwhelming. There are just so many types of marketing to choose from; where do you start? Email, social media, blogs – the choice is extensive. As well…....
Marketing
Feb 10, 2023
Danielle Jones
If you need help finding the time, expertise or know-how to grow your business, delegating to a marketing VA is a fantastic place to start to supercharge that growth and lessen your workload. As an entrepreneur, you must juggle many…....
Marketing
Dec 01, 2022
Danielle Jones
Marketing is a vital part of growing your business, but finding time to give marketing the attention it deserves is challenging. Did you know that you can hire a dedicated marketing VA to help you? They can take your ideas…....
Marketing
Apr 30, 2022
SAM WILSON
You’ve started your new business and you are excited to grow it into the vision of brilliance you’ve always dreamed of. Whether you’re just starting out or have been going for a while, you’re bound to have a few questions…....
Marketing
Jun 02, 2021
Danielle Jones
Looking for digital marketing ideas for small businesses? Great idea. Because we all live digital lives these days, spending roughly 6 hours a day online. For more than half of that we are glued to a device of some sort.…....
Marketing
Oct 16, 2018
Danielle Jones
Social media. Love it or hate it, it’s an important part of the marketing strategy for most businesses. Today, the world has over 3 billion internet users and a staggering 2 billion of them have active social media accounts. So…....
Marketing
Jun 29, 2018
Danielle Jones
So you’ve done it. You’ve started your own business. And things are going… well they’re going OK. But now you’re ready to kick it up notch. How though? Well, one of the things you need to do is get yourself…....
Marketing
May 23, 2018
Danielle Jones
Too often businesses mistake content (e.g. blogging) as a traffic generation tool in itself when in fact it isn’t. If you write a blog and let it sit there, it is very unlikely to do anything. Even if you email…....
Marketing
Apr 18, 2018
Danielle Jones
With all the social networks out there and potential for follows, likes and connections, you would be forgiven for forgetting the importance of your email list. Unlike on a social network, anyone on your own email list is part of…....
Marketing
Dec 28, 2017
Danielle Jones
There is no denying that the art of marketing is not exactly a clear path. We try so many methods and strategies to find the right formula. It can be daunting and often overwhelming to make the right choice for…....
Marketing
Dec 18, 2017
Danielle Jones
In this day and age of relentless social media, emails and Google Adwords, you would be forgiven for thinking that digital marketing IS marketing. Nothing is worth doing unless it is in a digital format. Well, the irony is that…....
Marketing
Technology
Nov 28, 2017
Danielle Jones
As a business, you can’t ignore the impact of a great website. In this day and age, any new client or customer is almost certainly going to go straight to the web to see what you are about. They will…....
Marketing
Oct 27, 2017
Danielle Jones
As a business, you would be nowhere without customers. They are your lifeblood. It is curious then that so many businesses ignore one of the most important aspects of marketing; knowing who your customer actually is. Building an ideal customer…....
Marketing
Oct 15, 2017
Danielle Jones
As a business owner, you have to be prepared to wear many different hats. You have to be a salesperson, a motivator and an accountant. You are required to have a handle across so many disciplines. One of the most…....
Marketing
People
Sep 28, 2017
Danielle Jones
As a business owner, it is important to always have the customers wants and needs at the forefront of your mind. Given that they are the people who use your products, they are the single most important aspect of your…....
Marketing
Aug 08, 2017
Danielle Jones
Coaching is fast becoming one of the most sought after services in business. It has gone from near obscurity to being on the mind of even the most traditional companies. With this growth comes competition. There are coaches popping up…....
Marketing
Jun 19, 2017
Danielle Jones
According to the Direct Marketing Association’s latest report, email continues to be the highest-performing marketing channel out there. Now 98% of emails sent are successfully delivered compared to 87% just 7 years ago. The technology has moved on and improved.…....
Marketing
May 10, 2017
Danielle Jones
A content marketing strategy is more important for businesses now than ever before. But, why is this I hear you ask? Well, according to Content Marketing Institute, 70% of B2B marketers are creating more content now than ever before. We’ve listed…....
Marketing
Virtalent
Apr 18, 2017
SAM WILSON
Our team often get asked why we are called “Virtalent” or even, “how do I pronounce it?”. Today I wanted to explain the meaning and relevance of our brand name to our mission as a company in the Virtual Assistant industry.…....
Marketing
Technology
Mar 26, 2017
SAM WILSON
Google Analytics is a software tool that website owners can use to track their traffic and find out how visitors interact with their site. It is free for the basic version, which has more than enough features for the average business owner to…....
Marketing
Jan 22, 2017
SAM WILSON
While Twitter and Facebook are usually the first social media sites businesses choose to use, especially when starting up, other platforms such as Instagram can be just as valuable, if not more so. Instagram is a photo sharing app that has…....
Marketing
Nov 24, 2016
SAM WILSON
Any successful newsletter has a number of important components which are all designed to engage readers and encourage conversions. Getting it right requires attention to detail as well as a pretty good idea of what your subscribers are looking for.…....
Marketing
Oct 11, 2016
SAM WILSON
If your company has been moving along quite nicely since you started but you now want to implement strategies for growth, the prospect of doubling in size will no doubt be appealing. While SME growth is top of many a…....
Marketing
Personal Effectiveness
Oct 04, 2016
SAM WILSON
Taking a small business to the next level is the ambition of most entrepreneurs. Some businesses start up and stay at the same level, often because the owner wants it to remain manageable, while others suddenly begin to blossom and…....
Marketing
Sep 27, 2016
SAM WILSON
While it might seem sensible to put your nose to the grindstone and keep going no matter what, stepping back and taking a look at your competitors and what they are up to can be extremely beneficial. If you want…....
Marketing
Jun 23, 2016
SAM WILSON
Responding to customers on social media can be an obstacle for even the most savvy social media expert. Even the Prime Minister summed up – in his own eloquent way – the problems we can all face on social media.…....
Finance
Marketing
Jun 06, 2016
SAM WILSON
So, it’s the 21st century, your UK sales are stagnating, and thanks to technological developments, it’s easier than over to expand your business abroad. “British products and services are in demand, and exploring overseas avenues delivers huge growth potential” according…....
Marketing
May 24, 2016
SAM WILSON
Pushing your site up on Google’s search rankings is hard work, especially if you are competing against much bigger industry players. Yet, with the correct strategy and some powerful keyword research tools, it certainly is possible to make some noticeable gains in…....
Marketing
Technology
May 12, 2016
SAM WILSON
Need to speed up your WordPress site? Every second counts. According to Kissmetrics, 47% of consumers will expect an e-commerce website to load in under 2 seconds and 44% of online shoppers will tell their friends about a bad experience online.…....
Marketing
Nov 15, 2015
SAM WILSON
In today’s constantly connected world, customer engagement through excellent customer service is key for many businesses. One wrong move, and your customer can be all over social media complaining about your service. In fact, 76% of consumers say they view…....
Marketing
Sep 12, 2015
SAM WILSON
We understand how you can often become stuck in a rut when trying to come up with marketing ideas for our small business. Virtalent’s team of Virtual Assistants are here to offer their advice and help you out. Our team can help with market research, writing…....
Marketing
Dec 09, 2014
SAM WILSON
When starting out as a company, it can become incredibly difficult to market your business, especially when you’re relying on a basic social media presence to provide you with your first few sources of income. So what are the benefits…....
Marketing
Nov 11, 2014
SAM WILSON
Social Media Marketing is a key element of any business. Whether we like to admit it or not, reaching people via social media has become one of the main forms of communication. Although there are many free channels and ways…....
Marketing
Nov 07, 2014
SAM WILSON
There are some clear rules when it comes to writing press releases. “Is this news relevant?” That is the first question you need to address when writing a press release. Press releases are modern and up-to-date means of communication. This…....
Marketing
Oct 20, 2014
SAM WILSON
Hello and welcome back to our “sales for busy entrepreneurs” blog series, following the post we wrote last month covering the essentials you need to know before professionalising your sales strategy. Now we’d like to discuss lead generation. In this…....
Marketing
Oct 14, 2014
SAM WILSON
Twitter has been around, in one form or other, for over 1o years. Despite how long this social media channel has been around, there are many that have not ventured into the Twitterverse. Still not sure of the basics? You…....
Marketing
Sep 09, 2014
SAM WILSON
Recently we’ve spoken to a lot of small business owners who are great at selling their product/service, but struggle to recruit the right salespeople or understand whether their marketing partners really know what they’re doing. Why is this? Simply because they don’t understand some…....
Marketing
Jun 22, 2014
SAM WILSON
There are two types of newsletter that can fill your inbox: the one you read and the one you don’t. How can you ensure that employees, businesses or the general public engage with your newsletter? We have created 10 easy steps that can…....