Marketing

Learning About Effective Marketing From Your Competitors

SAM WILSON

CO-FOUNDER

Learning About Effective Marketing From Your Competitors

While it might seem sensible to put your nose to the grindstone and keep going no matter what, stepping back and taking a look at your competitors and what they are up to can be extremely beneficial. If you want to learn what effective marketing is in your industry or sector, then borrowing a few tips from the top performers is vital if you want to improve.

Here are just a few questions you can ask right now about your competitors:

  • What sort of products or services are they offering?
  • How are they presenting those products and services?
  • What price ranges are they offering their customers?
  • How are they reaching out to customers and marketing their product?

No business owner worth his or her salt will say that those aren’t important questions. Particularly for small businesses, marketing can be an issue so finding out how the successful companies are doing it can make a big difference. You may not have the advertising budget they have but you can certainly discover more effective marketing strategies that can help you develop your own business.

Social Media

There’s no doubt that social media has become one of the most powerful and effective marketing tools around. Take a look at how your competitors handle everything from promoting products to handling customer complaints and you should be able to uncover some useful tips that will help drive more business to your own site. Another thing to look out for is where certain companies hang out in social media – are they joining Facebook groups or engaging with hashtags on Twitter? How do they respond to queries from fans and potential customers?  What posts are being shared the most? There’s an awful lot you can learn from just watching these kinds of interaction.

Integrated Approach

One thing you can certainly learn from your competitors is how to integrate all that marketing activity so that it works together. If a company is running a social media campaign, then look at how their website has been altered to complement it. How do they get customers to engage across a variety of media including email, website and social media? How do they generate interest and keep it going so that it boosts sales? What keywords are they targeting when they write blogs, produce content or have paid for advertising?

What Not to Do

Of course, you can learn a lot from the top performing competitors who are ahead of you. But you can also learn quite a bit from those who are not doing so well. Having an idea of how not to carry out marketing is almost as important as developing an effective marketing strategy. For instance, does producing standard, automatic responses to customer questions on Facebook make them look as they don’t really care or are not bothered about engaging with their fan base? What effect does that have? And can you do it better?

Skyrocket Your Business!

Learn how to find, hire and manage a first-class Virtual Assistant to help grow your business. Get your FREE copy!

  • 10 tasks a VA could do for you today
  • How to find and hire an awesome VA
  • 6 ways to erase your fear of delegating
  • What software you need to use

    Read Similar Posts

    Liked that? We bet you’ll love these other posts too!

    Top 10 Online Personal Trainers For 2021 – Get Fit, Remotely!

    July 6, 2021

    If there’s one thing the pandemic has taught us, it’s that we can do almost anything remotely. Whether that’s catching up with friends and socialising, or working from home, we…

    Top 9 Meal Delivery Services In The UK

    June 3, 2021

    The life of any business owner or entrepreneur is a busy one. You want to eat well, but sometimes you struggle to do anything more than get a Deliveroo. What…

    How This Kids Yoga Business Hit 1 Million Subscribers

    May 20, 2021

    Whilst working as a children’s entertainer, Jaime Amor had a lightbulb moment. What better way was there to hold children’s attention than through movement? As someone who practiced yoga herself,…