Karina, Founder, Artful Eating
Artful Eating is an online programme designed by experienced psychologist, Karina Melvin, to help people lose weight without dieting. It looks at the cause of people’s problems, their psychological struggles with food and their body.
The programme’s philosophy relies on helping more people and building a community – which means finding effective ways to broadcast the company’s message: that you can enjoy food and still have the body shape that you want.
What We Delivered:
With Virtalent I know that if there was a problem, they’d find me someone else to get me out of a sticky situation.
Karina Melvin, Artful Eating’s founder, was keen to complement her psychology expertise and develop an online business focused on nutrition. The biggest challenges she faced concerned the practical aspects of setting up an online service and attracting new clients.
She wanted to launch a internet-based course, but had limited knowledge of using different media channels to market it. For Karina, digital marketing was a very steep learning curve. While she tried to handle everything herself, it was taking much longer than she expected.
In her own words: “I was tearing my hair out!”
Knowing she didn’t want to hire someone on a full-time basis, Karina’s husband drew her attention to a Sunday Times newspaper article referencing Virtalent. At first she was a little hesitant, as she’d worked with other virtual assistant platforms before and had been left very disappointed.
However, she got in contact with us and quickly realised that not only was our service different from others she’d tried; the support our team offered from the very first consultation was completely focused on her needs.
“With Virtalent, it just clicked,” says Karina. “They were so helpful, so supportive. Time is at a premium, so having them ready and able to help with my knowledge deficit was incredible.”
Karina was matched with Alex, a highly experienced marketing-focused virtual assistant who was quickly able to take charge of the behind the scenes work associated with launching a new digital lifestyle service.
Her day-to-day tasks included:
All of this helps to drive considerable interest in Artful Eating as both a service and as an online community.
Since she began working with Virtalent, Artful Eating has gone from strength to strength. The experience has, in Karina’s words ‘massively changed her business’. It has accelerated the online aspect of her work with Alex taking care of the work Karina didn’t know how to do – and the tasks that she didn’t realise she’d need to do.
While setting up Artful Eating once seemed like a series of hurdles, with Alex supporting her, Karina has been able to develop her online course and invest more time in clients; confident that Alex will take care of everything else – and that it will all be completed to an excellent standard. As a PhD candidate and new mum, working with Alex has also helped Karina claim back some much needed study and family time.
Here’s Some Food For Thought
Like how we helped Artful Eating? A Virtalent VA could be the missing ingredient to your growing business!
More Success Stories
Learn how Virtalent VAs are helping businesses grow.
Jennie, Independent Social Innovation Expert
Living in both Copenhagen and London, social innovation design consultant, Jennie, found it a challenge to balance travel, a varied workload for partners and speaking engagements, alongside. She signed up to Virtalent to work with a specialist Virtual Assistant, Anne. In her VA, she found a talented professional who could help her balance her busy professional life and yet still achieve a sound work-life balance.Read Success Story
Anne helps me in all aspects of my business and personal life, including invoicing and accounting, scheduling meetings, appointments and interviews, booking transport and accommodation, and assisting with research projects.
Neil, Founder, Fast-Break Consulting
Neil’s charity consulting company supports well-known third sector companies such as Oxfam and World Vision. His challenge wasn’t in finding clients; his expertise meant he was drowning in work from day one. The real battle was in managing such a busy schedule alongside raising a young family. Virtalent matched him with Liz, a Virtual Assistant with heaps of experience and the tenacity needed to help streamline his working day. Three years on, Neil continues to reap the rewards of working a little smarter.Read Success Story
I didn’t want a commodity provider, I wanted a service I could tailor to add value to our organisation. Virtalent were the most flexible and open minded. They’re lovely people offering a fantastic service.
Martin, Co-Founder, Cosmic Kids
Martin’s hugely successful kids yoga business was a handful to manage. From keeping their 250,000 YouTube subscribers engaged, to answering hundreds of new enquiries from yoga instructors looking to learn the Cosmic Kids method, Martin’s working day was demanding. Frances - Martin’s dedicated VA - took a proactive sales approach to take care of their customers and gave him some much needed space to think.Read Success Story
Virtalent clears space in our day and in our heads so we can focus on making Cosmic Kids even more amazing! Frances, our UK Virtual Assistant, is utterly reliable – full of initiative and an excellent communicator. I'm very happy we've found her. She's absolutely part of our team!
Barbara, Founder, ALO Solutions
As an expert food and nutrition consultant with big ambitions, Barbara’s client-oriented schedule meant it was difficult to stay on top of crucial admin. Clare - a Virtual PA with 30 year’s experience - took charge and got ALO Solutions’ operations back on track. Today, Barbara can focus on winning and working with more clients, safe in the knowledge that her VA is taking care of the rest.Read Success Story
Before hiring Virtalent, I was busy for all the wrong reasons. Busy with things that didn’t generate an income.