by Danielle Jones | Apr 18, 2018 | Marketing
With all the social networks out there and potential for follows, likes and connections, you would be forgiven for forgetting the importance of your email list. Unlike on a social network, anyone on your own email list is part of your data, within your control and not...
by Danielle Jones | Dec 28, 2017 | Marketing
There is no denying that the art of marketing is not exactly a clear path. We try so many methods and strategies to find the right formula. It can be daunting and often overwhelming to make the right choice for you and your business. The difficulty is trying to...
by Danielle Jones | Dec 18, 2017 | Marketing
In this day and age of relentless social media, emails and Google Adwords, you would be forgiven for thinking that digital marketing IS marketing. Nothing is worth doing unless it is in a digital format. Well, the irony is that whilst most people think that focusing...
by Danielle Jones | Nov 28, 2017 | Marketing, Technology
As a business, you can’t ignore the impact of a great website. In this day and age, any new client or customer is almost certainly going to go straight to the web to see what you are about. They will learn about who you are, what you do and what you can do for...
by Danielle Jones | Oct 27, 2017 | Marketing
As a business, you would be nowhere without customers. They are your lifeblood. It is curious then that so many businesses ignore one of the most important aspects of marketing; knowing who your customer actually is. Building an ideal customer profile is a fundamental...
by Danielle Jones | Oct 15, 2017 | Marketing
As a business owner, you have to be prepared to wear many different hats. You have to be a salesperson, a motivator and an accountant. You are required to have a handle across so many disciplines. One of the most important areas is marketing. Understanding how to...
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