6 Simple Steps To Build A Marketing Campaign

As a business owner, you have to be prepared to wear many different hats. You have to be a salesperson, a motivator and an accountant. You are required to have a handle across so many disciplines. One of the most important areas is marketing. Understanding how to build a marketing campaign is an essential skill … Read more

How To Use Feedback To Grow Your Business Online

As a business owner, it is important to always have the customers wants and needs at the forefront of your mind. Given that they are the people who use your products, they are the single most important aspect of your business. It is their money and continued support that allows you to grow. It is … Read more

Grow Your Coaching Business: Our Top 10 Tips

Coaching is fast becoming one of the most sought after services in business. It has gone from near obscurity to being on the mind of even the most traditional companies. With this growth comes competition. There are coaches popping up left and right, you can’t go on LinkedIN without coming across one or two coaches … Read more

Why Build an Email Marketing List? Two Game Changers

According to the Direct Marketing Association’s latest report, email continues to be the highest-performing marketing channel out there. Now 98% of emails sent are successfully delivered compared to 87% just 7 years ago. The technology has moved on and improved. But, most importantly, marketers surveyed in recent research by the DMA continue to rate email as the highest-performing … Read more

Content Marketing Strategy : A Beginner’s Guide

A content marketing strategy is more important for businesses now than ever before. But, why is this I hear you ask? Well, according to Content Marketing Institute, 70% of B2B marketers are creating more content now than ever before. We’ve listed our top tips to begin creating your content marketing strategy. Why does a content marketing … Read more

Virtalent: The Story Behind Our Name

Our team often get asked why we are called “Virtalent” or even, “how do I pronounce it?”. Today I wanted to explain the meaning and relevance of our brand name to our mission as a company in the Virtual Assistant industry. Names have been around since the times of the cavemen as a way to categorise … Read more

Master Google Analytics Today!

Google Analytics is a software tool that website owners can use to track their traffic and find out how visitors interact with their site. It is free for the basic version, which has more than enough features for the average business owner to need. Unfortunately most of us don’t realise just how powerful the information you can find … Read more

Why Use Instagram For Business?

While Twitter and Facebook are usually the first social media sites businesses choose to use, especially when starting up, other platforms such as Instagram can be just as valuable, if not more so. Instagram is a photo sharing app that has long been popular with restaurants, retail companies and holiday firms but is starting to become … Read more

How to Write a Newsletter that Converts

Any successful newsletter has a number of important components which are all designed to engage readers and encourage conversions. Getting it right requires attention to detail as well as a pretty good idea of what your subscribers are looking for. From including your logo to choosing the right images and that all-important call to action, … Read more

Double Your Size: Our Top Tips for SME Growth

If your company has been moving along quite nicely since you started but you now want to implement strategies for growth, the prospect of doubling in size will no doubt be appealing. While SME growth is top of many a business owner’s agendas, there are a number of factors to take into consideration however. These … Read more