CATEGORY

Marketing

5 Ways to Improve Your Social Media Marketing

Social Media Marketing is a key element of any business. Whether we like to admit it or not, reaching people via social media has become one of the main forms of communication. Although there are many free channels and ways to get yourself out there without paying a penny, there comes a time when you […]

How to Write an Eye-Catching Press Release

There are some clear rules when it comes to writing press releases. “Is this news relevant?” That is the first question you need to address when writing a press release. Press releases are modern and up-to-date means of communication. This is why one of the most important aspects of a great press release. Many businesses […]

Sales for Busy Entrepreneurs: Generating Leads

Hello and welcome back to our “sales for busy entrepreneurs” blog series, following the post we wrote last month covering the essentials you need to know before professionalising your sales strategy. Now we’d like to discuss lead generation. In this post we’ll cover the use of directories and listings, as well as the importance of […]

A Guide on Getting to Grips with Twitter

Twitter has been around, in one form or other, for over 1o years. Despite how long this social media channel has been around, there are many that have not ventured into the Twitterverse. Still not sure of the basics? You can barely walk down the street without hearing something or seeing something that mention Twitter! […]

Sales for Busy Entrepreneurs: Know the Lingo

Recently we’ve spoken to a lot of small business owners who are great at selling their product/service, but struggle to recruit the right salespeople or understand whether their marketing partners really know what they’re doing. Why is this? Simply because they don’t understand some of the basics about sales themselves. Perhaps you’re one of them, perhaps not, but we […]